Blog - July 4, 2023

Advanced Overview of the New Google Analytics 4: Empowering Data-Driven Decisions for Advertisers

Google Analytics 4 (GA4) will revolutionize businesses’ understanding of analyzing user data for years to come. Since its release in 2020, advertising agencies and companies must fully understand it to harness the power of GA4 and drive informed decisions.
As of June 2023, there are 11.2 million live websites already using GA4 across the globe. (BuiltWith, 2023). For those who are not on GA4 yet, we aim to provide an advanced overview of GA4 for readers with a deeper understanding of Google Analytics and try to answer any of your questions before GA4 is in full swing by next month.
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