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Advanced Overview of the New Google Analytics 4: Empowering Data-Driven Decisions for Advertisers
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July 4, 2023
Advanced Overview of the New Google Analytics 4: Empowering Data-Driven Decisions for Advertisers

Google Analytics 4 (GA4) will revolutionize businesses’ understanding of analyzing user data for years to come. Since its release in 2020, advertising agencies and companies must fully understand it to harness the power of GA4 and drive informed decisions....

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Top 10 Digital Advertising Trends the Travel Industry will See in 2022
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February 7, 2022
Top 10 Digital Advertising Trends the Travel Industry will See in 2022

It’s a brand new year, and for business owners, that means prepping new strategies based on forecasted trends. If you’re in the travel industry, this is now more important than ever since the pandemic has been so up-and-down with...

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The Case for Diversification vs. Consistency in Google Ads
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January 7, 2022
The Case for Diversification vs. Consistency in Google Ads

The idea of Google Ads is simple: Showcasing your brand through Google Ads allows your business to be visible to consumers who are searching for products and services that you provide.  By creating a budget specific to your company,...

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