Blog - January 7, 2022

The Case for Diversification vs. Consistency in Google Ads

The idea of Google Ads is simple: Showcasing your brand through Google Ads allows your business to be visible to consumers who are searching for products and services that you provide.  By creating a budget specific to your company, Google takes the guesswork out of advertising by using its smart technology to optimize your advertisements over time. But are you using Google Ads to its full potential? While the idea of Google Ads might be simple, actually executing a strategy on the Google Ads platform is a different story. Is there more you can do to diversify your ads to extend your reach and connect with customers to increase sales? Let’s look at the different ways you can use diversification strategies to go beyond your current approach to best reach your team’s goals. Continue reading…